Fireplayer – the next generation of music app has launched

Mobile remix/share platform app launches

with content from Taio Cruz, The Jackson 5, Go

West and more

Bounce Mobile aims to drive new and complimentary digital revenue streams

The next generation of music app that invites fans to get closer to the music they love has been launched today by Bounce Mobile, who aim to drive new and complimentary digital revenue streams for labels, artists and music publishers. Fireplayer allows fans to remix tracks from their favourite artists using an intuitive and fun interface and then share mixes with friends via Facebook. The addictive Fireplayer app is available to download free from the UK iTunes App Store and includes two free tracks from Hed Kandi and South Central.

Commissioned especially for the Fireplayer app, Hed Kandi’s ‘La La La’ is currently available exclusively through the app. In addition to this, the second free track, ‘Demons’ by South Central is available exclusively on Fireplayer ahead of its official release later this year.

As well as the two free tracks, music fans will be able to purchase a host of tracks across a diverse range of musical genres for £1.79 including Taio Cruz’s ‘Break Your Heart’, Aggro Santos’ ‘Candy’ and ‘ABC’ by the Jackson 5.

Having already secured content deals with some of the leading major and independent record labels including Universal Music, Ministry of Sound – including MoS imprint Hed Kandi – and Infectious as well as digital distributors Issued by Idea Generation IG Contact Details

including Believe Digital. Fireplayer will be releasing new tracks on an ongoing basis from today’s launch. The initial

list of tracks to purchase includes:

• • ABC Jackson 5
• • Break Your Heart Taio Cruz
• • Call Me Go West
• • Candy Aggro Santos
• • Give It To Me Baby Rick James
• • Desire Super Red Berry

Fireplayer summary:

• • What is unique?

Fireplayer is the first app with broad audience appeal that enables users to remix, share and interact

with music across a wide range of genres.

• • Why is this app interesting?

Fireplayer is an easy-to-use platform app that provides a clear benefit for record labels and artists and

an engaging experience for a multitude of consumers.

• • How much does it cost?

The application is free to download and comes with 2 free tracks. Additional songs can be purchased

(in app) for £1.79

• • Where can you get it?

The Fireplayer app is downloadable from the UK iTunes store now. Fireplayer has an aggressive

international roll-out planned over the coming months.

Martin Macmillan, CEO, Bounce Mobile Limited, said: “We developed an app which enables people to interact with their favourite music in a new, engaging and addictive way. We’ve worked hard with key content providers to offer music across a range of musical genres, which gives Fireplayer mass market appeal and a unique proposition.

Our focus is on fun but our business model also means the artists, labels and publishers can drive new and complimentary digital revenue streams. ”